Brief
Realizzare una locandina e un breve video destinato ai social per pubblicizzare nuovi corsi di Taiji e Qi Gong, ginnastiche cinesi per il relax e il benessere.
Evidenziare l’esperienza personale, il beneficio specifico e originale che tutti possono trarre dalla pratica di queste due discipline.
Inserire gli aggettivi con i quali i partecipanti dei corsi precedenti hanno definito Taiji e Qi Gong secondo la propria esperienza personale.
Create a poster and a short video for social media to advertise new Taiji and Qi Gong courses, Chinese gymnastics for relaxation and well-being.
Highlight personal experience, the specific and completely original benefit that everyone can derive from the practice of these two disciplines.
Enter the adjectives with which the participants of the previous courses have defined Taiji and Qi Gong according to their personal experience.
Highlight personal experience, the specific and completely original benefit that everyone can derive from the practice of these two disciplines.
Enter the adjectives with which the participants of the previous courses have defined Taiji and Qi Gong according to their personal experience.
Creative solution
Si è scelto di sviluppare un mood tipografico, dall’aspetto ricercato, dove le parole dei partecipanti sono diventate il focus della comunicazione, confluendo in una vera e propria icona “parlante”.
Una composizione “word cloud” che ha popolato, con le sensazioni e le emozioni dei partecipanti, il famoso simbolo Yin Yang.
La Cina è evocata tramite una color palette che comprende i suoi colori più rappresentativi: il rosso, legato a fortuna e gioia, e il giallo che tradizionalmente simboleggiava potere, regalità e prosperità.
Un duotone per una sintesi concettuale elegante ed efficace.
We have chosen to develop a typographic mood, with a refined look, where the participants' words have become the focus of communication, merging into a real "talking" icon.
A "word cloud" composition that has populated, with the feelings and emotions of the participants, the famous Yin Yang symbol.
China is evoked through a color palette that includes its most representative colors: red, linked to luck and joy, and yellow, which traditionally symbolized power, royalty and prosperity.
A duotone for an elegant and effective conceptual synthesis.
A "word cloud" composition that has populated, with the feelings and emotions of the participants, the famous Yin Yang symbol.
China is evoked through a color palette that includes its most representative colors: red, linked to luck and joy, and yellow, which traditionally symbolized power, royalty and prosperity.
A duotone for an elegant and effective conceptual synthesis.
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